LO2 - Conventions of an Ident (P2)

An ident is helpful as it announces the upcoming programmes and provides information which can be heard audibly. When looking at an ident I think that one of the main conventions that are used is to show the name of the channel. This is because the ident needs to show what the channel is and what it represents. One way it can be shown is the music that is played in the background. This helps the audience identify what channel it is. When looking at previous idents, they show the logo of the channel. This is another main convention of an ident. It is useful as it allows audiences to understand what the channel is representing as well as what is going to appear next. Another main convention of an ident that it is used is for the now and next. When idents are occurring, it typically happens when there is a break between the programmes. This gives audience time to get away and once they return, they will get an imprint of what is going to show next. This is known as a ident bumper. Sometimes idents help the audience connote what is going to occur next on the channel. This allows the audience to figure out what is going to show next as the ident provides clues before giving the answer. In regard to my channel BBC One, I can say that with the ident is clearly shows the logo (at the end of the ident) and tells the audience what is going to occur next on the channel. When we compare the channel to other idents on different channels, we can see that the other idents are animated and may have some funky music. When we look at BBC One we can see that this channel is about a range of programmes. This means that the ident for BBC One needs to be more of a serious one as it needs to meet the target audience for the specific programmes.