LO2 - Initial research into audio visual products (P2)

After investigating Freeview, the idents I would like to redesign is for BBC One and Dave.

BBC One.

BBC One is British free-to-air public broadcast TV channel. Throughout this channel there a variety of different programmes that show the life and what people do. For example, one of the programmes: Homes Under The Hammer shows someone buying a property and renovating it. Whereas later on there is another programme: Bargain Hunt. In the image below, it shows the daily schedule of the channel from 09:15 in the morning to 14:15 in the afternoon. Furthermore, this shows what is being presented now and next. 

The overall target audience for the channel is 15–29-year-olds. For example, the first show that is presented at 09:00 in the morning is Morning live. This is to entertain the audience and have a discussion about a certain topic. Furthermore, other programmes later on in the channel shows a variety of jobs that young people might be interested in. This helps people of these ages as they can discover what jobs they might want to do in the long-term. 

I think that the message and theme of the logo is trying to project maturity. This is because of the colour scheme. The colour scheme is simple and elegant which indicates what type of programmes are being presented and what the age ratings of them are. Further points are made on the image on the right.

There are a variety of idents that is used for BBC One. However, one of the idents that have been used for more than a decade is shown below. The ident is a classic one and it shows a range of colours and weather events which attracts the audience to go and find out what is about to be shown. The overall purpose of the ident for this channel is to attract new audiences and keep them entertained before the programme is presented. 

Overall in my opinion I think that when audiences are trying to figure out what channel they would like to watch BBC One is a channel that they will be able to remember. This is because it is unique and due to that audiences can recognise instantly compared to other channels. 

Dave.

Dave is a comedy channel that airs a mix of original programmes that have been presented over the last 3 decades. Throughout this channel there a variety of different programmes that show the comedy of life. For example, one of the programmes: "Would I lie to you?" is a comedy where contestants have to bluff about their deepest secrets. Whereas later on there is another programme: Top Gear. That show is about 3 presenters taking cars all around the world while competing in funny challenges along the way. In the image below, it shows the daily schedule of the channel from 09:00 in the morning to 15:00 in the afternoon. Furthermore, this shows what is being presented now and next. 

The overall target audience for the channel is 25–44-year-olds. For example, the first show that is presented at 09:00 in the morning is Fast Justice. This is to entertain and inform the audience. Furthermore, other programmes later on in the channel shows a variety of different programmes which people are entertained by. Another reason why the channel is for 25–44-year-olds is because the audience grew up with those shows and maybe able to understand the comedy better. 

I think that the message and theme of the logo is trying to project maturity. This is because of the colour scheme. The colour scheme is simple which indicates what type of programmes are being presented and what the age ratings of them are. Further points are made on the image on the right.

There are a variety of idents that is used for Dave. However, one of the idents that have been used for more than a decade is shown below. The ident shows a marching band which are playing the classic Dave soundtrack. This helps build suspense for the audience as they are eager to find out what is going to happen next. The overall purpose of the idents for this channel is to show what programme is up next and start the audience off with a laughing mood. This is helpful as Dave can gain new audiences from this. 

Overall in my opinion I think that when audiences are trying to figure out what channel they would like to watch Dave is a channel that they will be able to remember. This is because it brings a nostalgic tone and has programmes that are memorable for the target audience so that can relate to this. Dave also brings the reputation of its name being unique and therefore can be catchy for audiences to remember.