From my audience research I was able to find out what went well and what needs to be improved in both of my idents. The following feedback I collected was:
Ident 1
What went well?
- Video footage match the storyboard.
- Made sense.
- The music selected suited the ident.
What needs to be improved?
- The chiming of Big Ben needs to be shortened
- Add a voiceover
- Extend the music
- Smoother transitions
- Add music track to match what programme is coming on next. e.g Homes Under The Hammer
Ident 2
What went well?
- Video footage match the storyboard.
- Made sense.
- The timings of Big Ben were accurate.
What needs to be improved?
- Blur the vehicle number plates and drivers.
- Add text to the background at the end stating BBC One.
- Get rid of the "Next up" and replace it with something better.
- The chiming of Big Ben needs to be shortened
- Add a voiceover
When considering the improvements of the idents I am going to only improve the following:
Ident 1
- The chiming of Big Ben needs to be shortened
- Add a voiceover
- Extend the music
- Smoother transitions
Ident 2
- Add text to the background at the end stating BBC One
- Get rid of the "Next up" and replace it with something better.
- The chiming of Big Ben needs to be shortened
- Add a voiceover
Reasons why I decided not to improve the other improvements:
The reasons why I decided not to improve the other improvements (Blur the vehicles and adding a sound track for ident 1) is due to the time I have left of the project. With blurring the vehicles I feel like it is doable but it can be very time consuming, delaying the project and not being able to meet the deadline. In regards of adding a sound track, as much as I think it is a very good improvement, I think it would be similar with ident 2. I want to make sure that when I am creating these idents I want them to have a little contrast but differentiate from each other.
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