LO2 - Be able to generate ideas for an original audio-visual promo - Treatment (P2)

What is the brief and how have you interpretated it?

I have been asked by Freeview to refresh/rebrand an ident cycle for any channel of my choosing. Within this recreation of the ident I would need to ensure that I either create 2 x 30 second idents or 1 x 60 feature ident. I can base this around TV seasons or parts of the daily schedule. Before I start my recreation of the ident I would need to conduct research about legal and ethical issues to ensure that I made the ident professional and up to a good standard. 

What is your purpose of your ident?

My purpose of my ident is to educate and entertain the audience so that they are ready to watch the programme that is going to appear next. I want to ensure that I get my audience is in the correct mood to ensure that they are getting the right message. 

Synopsis of your idea

For the synopsis of my idea, I have decided to create 2 x 30 second idents which will be presented in the morning and afternoon. The idents are going to have different aspects that will make it come together smoothly.  

Initial idea number 1 

For my first initial idea I am thinking of putting the ident in the morning around 10:00am. This is straight after morning live which is a news programme. The reason why I would like to put my ident there is due to the audience being able to have a clear idea on what shows are going to be presented. The ident will show transitions of different people doing different things to bring the whole channel together. From Big Ben - the London Eye - people playing football - people looking at buildings - casual things people do in the U.K. This ident will also include the following: 

• Sound effects in the background 

• Big Ben 

• A voice over 

• Music in the background - (The news music)

Initial idea number 2

For my second initial idea I am thinking of putting the ident in the afternoon around 13:00pm. This is after when a few shows have been presented. The reason why I would like to put my ident there is due to the news which is about to appear. The ident consists of people doing research about the BBC One - doing sports - cars on the highway - socialising. This ident will also include the following:

• A voice over 

• Music in the background 

Who are your target audience and how will it appeal to them?

AGILE

Age - 15 and over 

Gender - All genders

Interest - Variety of programmes from; News - home improvements - Animated films

Location - Global

Ethnicity - All 

What medium are you working in?

The medium that I will be working in is audio visual promos. 

Running time for each ident?

For my first initial idea I am thinking of putting the ident in the morning around 10:00am. For my second initial idea I am thinking of putting the ident in the morning around 13:00pm.