LO2 - Legal, Moral and Ethical Issues (P3, M2)

When creating media products, there are multiple issues that I will need to consider. These are:

• Legal issues - When I am planning and creating my idents, I will need to look at a variety of regulations that could impact the media product. 
• Moral and Ethical issues - Moral issues are when someone has their own personal perspective. Whereas ethical issues are when I need to take into account the values and morals of the society.

When I am filming my idents, I will need to consider the following: 

Ident 1

• Legal issues - When I am in the production stage of the ident, I will need to look at the Copyright, Designs and Patents Act 1988. The reason for this is that I when filming my idents, I need to ensure that I don't copy scenes that have been used without permission of the other channels. 
• Moral and Ethical issues - When I am filming my ident, I may need to consider what genders are in them. This is to ensure that I don't offend anyone and do what is ethically correct.  

Ident 2

• Legal issues - When I am in the production stage of the ident, I will need to look at the Freedom of Information Act. The reason for this is that I when filming my idents, I will need to ask people for permission to film. This means that I will need to be open about the filming of my idents and tell them information about it.  
• Moral and Ethical issues - When I am filming my ident, I may need to consider what music I am using. This is to ensure that I don't ethically offend the audiences once the ident is launched. 

Ofcom.

Ofcom is responsible for regulating television for the UK. Ofcom guidelines consider the suitability of the content of TV programmes to limit harm to audiences. For example, movies and certain idents may not be shown due to the content that is used and may not be suitable for younger audiences. 

There are a few aspects of Ofcom that might impact both of my idents. Some of these aspects are:

• Misinterpretation 
• Appropriateness 
• Protecting the Under-Eighteens: Observing the watershed on television and music videos

Constraint	Summarise the constraint.	Weakness - how might your work be an issue.	Action points - Skills, logistics, changes to the idea.
Ofcom code of practice - Misinterpretation	Misinterpretation is when the audience is being shown specific content that is not matching to the actual channel.	In my idents, I might show the key locations of London which could indicate that my idents are representing that the channel is about London when it is about showing multiple aspects of BBC One.	To ensure that this message is not misinterpreted, I will add a voiceover to my idents. This will then ensure that there is a clear idea for the audience to understand and avoid the misinterpretation of my idents.
Ofcom code of practice - Appropriateness	Appropriateness is ensuring that my idents are sensible to present on TV.	In my idents I will be filming students from school and children playing football. This needs to be appropriate as the actors may wear clothes that are not appropriate for the channel.	To ensure that the idents are sensible I will need to ensure that the actors are wearing the appropriate clothing to prevent the reputation of BBC One from being damaged.
Ofcom code of practice - Protecting the Under-Eighteens: Observing the watershed on television and music videos	Protecting the Under-Eighteens: Observing the watershed on television and music videos is ensuring that the content is protected for below eighteen.	In my idents, I will be filming students and actors. In some scenes of the idents, they may be speaking. This means that they may say the wrong thing that will make the audience under eighteen unprotected.	One way to ensure that this does not occur is that I will need to ensure that I put together a script to ensure that I control what the actors are saying. This means that the below the eighteen audience will be protected.
Copyright (requirement, owner, clearance, cost)	Copyright is when I am using a piece of work that is not mine.	In my idents, I may use some of the music from BBC One and YouTube.	In order that I don’t get copyrighted, I will need to ask for permission to use the tracks/content.
Royalties	This is where payments are being sent to the original owner due to the use of their music.	In my idents I may have to pay the owner if I use their music.	In order for me to mitigate this problem I will need to ensure that I negotiate with the owner and come up with a small percentage which I will pay them.
Misrepresentation	This is when the channel is being presented one way and the ident is showing another way.	In my idents, it might show elements that might not be representing the BBC One channel.	To ensure that this message is not misrepresented I will need to ensure that I show the ident to the audience and collect feedback before it has released.